CAN THERE BE INNOVATION IN A SPORT WHICH DATES BACK UP TO 1261 A.C?

The story of Replay Golf owned and managed by Rafael and Álvaro Fernandez (father and son) proofs it can. After studying the growing Used and Recycled Golf Ball market in the United States throughout 2008 and 2009 decided to start-up a distribution company for these types of products in Europe. These balls are generally referred to as Lakeballs, since they are used golf balls that have been lost in the golf clubs ponds and surrounding hazards. After their retrieval they are washed, sorted and sold again. With the sufficient volumes they retail for half price as their equivalent new ball and still preserve the performance characteristics therefore their market and popularity keeps growing.

rotulacion-grandes-superficies-graffiti-soria-replay-golf

As all beginnings, these two entrepreneurs had to go through a steep learning curve. However they managed to turn a small distribution company to a full and state of the art recycling facility in Olvega, Spain, as the picture portrays. Replay Golf is now in a privileged position. They have developed the most advance recycling technology to use all types of worn out golf balls as their raw material to manufacture new balls with leading performance and characteristics. Their production cost due to the recycling of expensive plastics and rubber offsets the cost of traditional golf ball manufacturing methods and their international expansion and market reputation has already started. For all the golfers out there, keep this brand in mind since it would be one of the disruptive competitors inside the golf market.

Article by: Replay Golf

Similar Articles

Kymeta Overview
 
“The 4 Elements Tha...
“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” ” Howard Stevenson Culture. It’s probably a word you hear often if
“Connecting talent ...
“Online talent platforms are increasingly connecting people to the right work opportunities. By 2025 they could add $2.7 trillion to global GDP, and begin
“PwC Directors Surv...
“Each year, PwC’s Annual Corporate Directors Survey offers a glimpse into the minds of nearly 900 corporate directors as they weigh in on key governance topics—from
“What do 500 sales ...
“Since d!nk was founded in 2010, our digital tools have empowered over 10,000 sales professionals to be more successful when engaging with prospects and
“How Amazon Adapted...
“When Amazon decided to enter the Indian e-commerce market, it was clear from the outset that something would have to give. That something was
“Independent board ...
“Entrepreneurs are typically strong willed people, and for many the thought of having to answer to similarly strong willed independent board members about the
NACD Worldwide Board of d...
How to become an entrepre...
“There are many good things about a mountain trek. A few days close to nature brings life back to proportions, challenges your limits and
AJ Creative Studios
AJ Creative Studios born from the entrepreneur project of Discovering New York City, (www.descbriendonewyork.com); Recognizing the immense need for tourist information for non-English-speaking visitors

Leave a Reply

Your email address will not be published. Required fields are marked *