“Interactive Path: Digital Support to Improve the Shopping Experience”

Welcome to our hypermarket!

Have you tried this cheese? Try it at a special price today.

If you love chocolate, you’ll find a seductive offer a little further on…

Did you know experts recommend you eat 5 portions of fruit and vegetables a day? Ask our staff in our Produce section to recommend the best seasonal fruits and vegetables.

It’s the big game tonight: forget about cooking and enjoy 2 for 1 on pizzas.

Thank you for visiting us, we hope to see you again soon!

What if it were possible to accompany customers throughout their store visit? Beabloo has developed a new omnichannel solution that allows you to recommend the products that best meet your customers’ needs, inform them of the latest updates or remind them of promotions in an unintrusive, fun way that will improve their shopping experience and give your business a contemporary, customer-focused feel.

We’re talking about Interactive Path. This technology, powered by Intel®, is based on handing visitors a reader when they enter an establishment. In the case of a hypermarket, this could be a tablet integrated into their shopping cart. Once the customer has a reader, it accompanies and guides them throughout their visit, as if it were a GPS, providing valuable information that enriches their shopping experience.

Interactive Path uses beacons to send messages to the reader. These little systems are installed at strategic points in the establishment, allowing it to send proximity information, which the customer views instantly on their reader. One of the highlights of Interactive Path is that the store controls the emitting and receiving devices, which means that clients don’t need to use their own device. Previously, beacon technology only allowed businesses to send messages to store visitors who had downloaded a mobile app onto their phone.

The exclusive Beabloo Content Management System (CMS) allows you to update and schedule the messages sent by each beacon easily. This extremely agile, intuitive software can be installed on a smartphone, tablet or PC so that store managers can adapt communications to their customers at any time.

The Interactive Path solution is designed for indoor establishments with a defined customer path, which means it offers major opportunities to retailers. This Beabloo technology can provide great added value for other facilities where accompanying customers is beneficial. Clear applications can be found in sectors like tourism (museums and tourist attractions, large hotel complexes) and transport (airports).

interactivePATH-EN-02

Article by: Beabloo

Similar Articles

Small The Next Big Thing ...
More than 5,000 retail stores closed this year. This figure might be an all-time high. During the worst year on record (2008), there were
AJ Creative Studios
AJ Creative Studios born from the entrepreneur project of Discovering New York City, (www.descbriendonewyork.com); Recognizing the immense need for tourist information for non-English-speaking visitors
“SECRETS OF SUCCESS...
“Dino Frescobaldi, a poet of the late 13th/early 14th century, played an important role in the development of Italian literature by salvaging the first
Innovation: Key to Succes...
“One of the keys to any successful business is being able to come up with new ideas to keep operations, products and services fresh.
“Digital Transforma...
“Embracing digital transformation is more than just setting up an innovation lab and/or moving a few applications to the cloud. Really embracing digital transformation
“Reshaping Manufact...
Manufacturing is entering a new era of automation driven by digital technologies. But before this digital revolution can gather pace, business rules that are
Google Signs Deal with Cu...
“Yesterday, Google signed a deal with the Cuban government to increase the speed of service for some of the company’s most popular services. This
Masters of Complex Govern...
Re-engineering Government Processes: Partner with the Leaders of Modernization Let Kodak Modernization Solutions help you re-engineer your workflows and digitize your paper processes. Partner
Business Seminars
CEMA University Business Seminars offer a scope for updating and debate most recent business activity topics. These seminars bring discussion about ongoing research in
Training Tool for Oil �...
Crew rotations and slow technology adoption are two major challenges in the drilling and field work areas of the oil & gas industries. High

Leave a Reply

Your email address will not be published. Required fields are marked *