“Interactive Path: Digital Support to Improve the Shopping Experience”

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What if it were possible to accompany customers throughout their store visit? Beabloo has developed a new omnichannel solution that allows you to recommend the products that best meet your customers’ needs, inform them of the latest updates or remind them of promotions in an unintrusive, fun way that will improve their shopping experience and give your business a contemporary, customer-focused feel.

We’re talking about Interactive Path. This technology, powered by Intel®, is based on handing visitors a reader when they enter an establishment. In the case of a hypermarket, this could be a tablet integrated into their shopping cart. Once the customer has a reader, it accompanies and guides them throughout their visit, as if it were a GPS, providing valuable information that enriches their shopping experience.

Interactive Path uses beacons to send messages to the reader. These little systems are installed at strategic points in the establishment, allowing it to send proximity information, which the customer views instantly on their reader. One of the highlights of Interactive Path is that the store controls the emitting and receiving devices, which means that clients don’t need to use their own device. Previously, beacon technology only allowed businesses to send messages to store visitors who had downloaded a mobile app onto their phone.

The exclusive Beabloo Content Management System (CMS) allows you to update and schedule the messages sent by each beacon easily. This extremely agile, intuitive software can be installed on a smartphone, tablet or PC so that store managers can adapt communications to their customers at any time.

The Interactive Path solution is designed for indoor establishments with a defined customer path, which means it offers major opportunities to retailers. This Beabloo technology can provide great added value for other facilities where accompanying customers is beneficial. Clear applications can be found in sectors like tourism (museums and tourist attractions, large hotel complexes) and transport (airports).

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Article by: Beabloo

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