The new concept in startups ! Dive with Dr Doria


Dr. Evaristo Doria was recently interviewed by a Latin American TV channel about the future of export strategies in developing and emerging nations. During the interview, he urged emerging nations to transform their export strategies from competing on low-cost labor and selling natural resources to focus on exporting innovative value-added products.

He indicated that due to robot sourcing, low-cost labor will increasingly lose traction as a competitive advantage in the coming decade. He also believes that because of the rapid depletion of natural resources, there will be an accelerated trend to develop substitutes that will make the access to natural resources a less relevant competitive advantage in international trade.

In this regard, he shared with the audience the case of two innovative initiatives. The first is SoftWear Automation, which is disrupting the $100 billion sewn products industry by creating autonomous sewn good work lines, which reduce the need of human labor in the textile industry. The other one refers to a new technology to cultivate meat, which might change the competitive game for meat exporters in the future.

Dr. Doria recommended the close collaboration between foreign innovative startups and traditional export companies to foster the development of value-added exports and to reduce the dependency on exporting low-cost labor products and/or natural resources. He thinks that attracting foreign innovative startups to work with local export companies could be one potential solution to help exporters from emerging nations become more innovative. During the interview, Dr. Doria mentioned the case of Startup Chile, a program implemented by this South American nation that is achieving great results.

The following is an excerpt of the TV interview in Spanish with subtitles in English. We hope you enjoy it. If you have questions or comments, you can contact our offices and/or Dr. Doria directly at

ddDr. Evaristo Doria worked as a marketing executive for leading multinationals in Latin America, Asia and the U.S. for more than two decades. Currently, he teaches international business at one of the largest public universities in the U.S. He is also a business consultant helping foreign middle-market companies and startups to successfully expand their business into the U.S. market. Dr. Doria is a frequent keynote speaker on topics related to business strategy invited by trade associations, universities, and other institutions from across the world.

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